How Charlotte Became the Bobcats
We created and produced a 24-page brochure chronicling the identity project. How Charlotte Became the Bobcats was handed out to the media to coincide with the team's launch. Topics covered in the booklet included the 1,200 names considered for the team, a look at over 75 logo sketches for the final three names, and brand formula we used to develop the teams identity.
Concept and Design
Page Design and Layout