Chicago Fire Soccer Club


Fueling the Fire - Igniting Professional Soccer in Chicago

Standing out in the crowded Chicago sports market is difficult due to the amount of professional and collegiate teams in the region. Our creative solution to bring awareness to the Chicago Fire Soccer Club has been to ignite the club’s popularity by utilizing our extensive background in the business of sports and with our quality video production and game entertainment skills. Since working with the club, we have brought a first-class, professional feel to the Chicago Fire brand. The result? The Fire are now regularly included in the professional sports conversation throughout the Chicagoland area.

Match Preview Video

For four consecutive seasons, Gameplan Creative produced the Chicago Fire Soccer club's “pump-up” videos to introduce each match at home and to energize fans before the opening kick. Our videos elevated and enhanced the pre-game entertainment by provoking excitement and pride for the fans and the in-stadium experience.

Match Day Executive Production & Animation Packages

Our agency has produced over 100 live, Chicago Fire soccer matches since 2010, providing us with an understanding of how to entertain fans at live sporting events. We produced engaging motion graphics and LED ribbon board animations that run during games. Those animations include in-game features, fan-engaging games, and sponsor-related content.

Video Production - Advertising & Marketing

Gameplan Creative produced a series of successful commercials for the Fire including ticketing spots and brand awareness commercials by shooting original segments and utilizing existing footage provided by the team. We also helped the Chicago Fire marketing team create video content for corporate partnerships, including the unveiling of a new uniform partner, season ticket renewals and fan engagement videos, as well as a piece highlighting the accomplishments of the team's charity organization, the Chicago Fire Foundation.

Custom Interactive Presentations

Gameplan Creative helped the Chicago Fire marketing team by creating several interactive presentations for a comprehensive overview of team brand assets and benefits of a club sponsorship.