Chicago Blackhawks


Hockey's Ultimate "Spin-o-rama." A Franchise Rebirth Story.

Serving as consultants for the NHL Chicago Blackhawks for three transformative seasons, Gameplan Creative significantly contributed to the turnaround of an NHL Original Six organization. From being a forlorn franchise in the mid-2000’s to hoisting their first Stanley Cup championship in 49 seasons, our agency provided key services during an important time for the club. As the Blackhawks executive producer, we created and executed a series of high-profile projects, including in-arena game presentation, production of the 2009 NHL Winter Classic documentary, the “Never Forget Your Roots” broadcast campaign (featuring star players Patrick Kane and Jonathan Toews), and the development and implementation of the team’s custom interactive sales presentations.

Game Presentation Executive Producer

Gameplan Creative's Tom O'Grady served as Executive Producer for more than 100 Chicago Blackhawks games over two consecutive seasons, including the 2009-2010 Stanley Cup season.

In-Game Feature Animations

We produced animations for the Blackhawks that would be aired during the game. Some of these animations included video clips, games, and short features for the United Center central scoreboard.


Custom Interactive Sales Presentations

Gameplan Creative provided the Blackhawks marketing partners with a comprehensive overview of team brand assets and the benefits of a team sponsorship.

To view these projects in detail, click here.

Commercial Broadcast Spots

Gameplan Creative produced “Never Forget Your Roots” :30 and :60 second spots. These ultimately became some of the most popular and heartwarming commercials for the Blackhawks in the past five seasons. 

Welcome the Frozen Confines - Winter Classic Documentary

Gameplan Creative produced Welcome to the Frozen Confines, The Making of the 2009 NHL Winter Classic - an exciting behind-the-scenes documentary that chronicles the NHL Winter Classic at the famous Wrigley Field