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Chicago park district marketing campaign


The Urban parklands of the southeast side

Our agency created a comprehensive outdoor media campaign to help the City of Chicago Department of Public Health promote Flu Immunization. The Department of Public Health was looking for a creative campaign to grab the attention of Chicagoland residents across numerous demographics. Gameplan Creative added the sports celebrity component by securing well-known influencers in the Chicago sports community. Billboards and Public Transit ads raise visibility of the campaign, while newspaper ads and non-traditional outdoor ads reach various residents in neighborhoods all over Chicago. Gameplan Creative even designed bilingual versions to communicate the Flu Shot message to Chicago’s Polish and Spanish communities.

Deliverables

Agency Pitch
Outdoor
Public Transit Media Advertising Campaign Rollout Social Media Campaign Microsite Design Celebrity

Chicago Park District: Urband Parklands Patch

Chicago Park District: Urband Parklands Patch

Chicago Park District Patches

Chicago Park District Patches


Chicago Park District Down with the UPSS Ad

Chicago Park District Make a Splash Ad

Chicago Park District Take a Hike Ad

Chicago Park District Take a Hike Ad

Chicago Park District Get Lost Ad

Chicago Park District Get Lost Ad

Chicago Park DistrictDown With The UPSS Park Sign

Chicago Park District Welcome to the Parkland Sign

Chicago Park District Welcome to the Parkland Sign

REDUCE THE RISK:

Uses strikingly bold contrasting colors with bold fonts and a background of the globe featuring an over-sized mosquito graphic that commands the viewer’s attention.

PROTECT & PREVENT:

Using the Chicago skyline and the colors of the official Chicago flag this direction uses a text book style format loaded with pertinent information about the risks of ZIKA detailed in the poster.

FIGHT THE BITE:

Takes an aggressive call to action approach using powerful bold cautionary graphics to catch viewer’s attention and create a sense of urgency about the dangers of the virus.

Westfield Old Orchard Mall Poster

Westfield Old Orchard Mall Poster

Chicago Park District Apparel

Chicago Park District Apparel

Chicago Park District Watch App

Chicago Park District Watch App

Chicago Park District Apparel

Chicago Park District Apparel

Chicago Park District Water Bottle

Chicago Park District Water Bottle