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Chicago Department of Public Health - Flu Shot Awareness Campaign

Our agency created a comprehensive outdoor media campaign to help the City of Chicago Department of Public Health promote Flu Immunization. The Department of Public Health was looking for a creative campaign to grab the attention of Chicagoland residents across numerous demographics. Gameplan Creative added the sports celebrity component by securing well-known influencers in the Chicago sports community. Billboards and Public Transit ads raise visibility of the campaign, while newspaper ads and non-traditional outdoor ads reach various residents in neighborhoods all over Chicago. Gameplan Creative even designed bilingual versions to communicate the Flu Shot message to Chicago’s Polish and Spanish communities.

Deliverables

Art Direction
Design

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Healthy Chicago - 2013 Flu Shot Awareness Campaign - Mike Ditka Billboard

Healthy Chicago - 2013 Flu Shot Awareness Campaign - Mike Ditka Billboard

Healthy Chicago - 2013 Flu Shot Awareness Campaign - Gonzalo Segares/Chicago Fire Soccer Club Billboard

Healthy Chicago - 2013 Flu Shot Awareness Campaign - Gonzalo Segares/Chicago Fire Soccer Club Billboard

Healthy Chicago - 2013 Flu Shot Awareness Campaign - Elena Delle Donne/WNBA Chicago Sky - Newspaper, Billboard, Bus Exterior

Healthy Chicago - 2013 Flu Shot Awareness Campaign - Elena Delle Donne/WNBA Chicago Sky - Newspaper, Billboard, Bus Exterior

Healthy Chicago - 2013 Flu Shot Awareness Campaign

Healthy Chicago - 2013 Flu Shot Awareness Campaign

Healthy Chicago - 2013 Flu Shot Awareness Campaign

Healthy Chicago - 2013 Flu Shot Awareness Campaign

Healthy Chicago - 2013 Flu Shot Awareness Campaign - Digital

Healthy Chicago - 2013 Flu Shot Awareness Campaign - Digital

Healthy Chicago - 2013 Flu Shot Awareness Campaign

Healthy Chicago - 2013 Flu Shot Awareness Campaign

Healthy Chicago - 2013 Flu Shot Awareness Campaign

Healthy Chicago - 2013 Flu Shot Awareness Campaign