Chicago Department of Public Health - Flu Shot Awareness Campaign
Our agency created a comprehensive outdoor media campaign to help the City of Chicago Department of Public Health promote Flu Immunization. The Department of Public Health was looking for a creative campaign to grab the attention of Chicagoland residents across numerous demographics. Gameplan Creative added the sports celebrity component by securing well-known influencers in the Chicago sports community. Billboards and Public Transit ads raise visibility of the campaign, while newspaper ads and non-traditional outdoor ads reach various residents in neighborhoods all over Chicago. Gameplan Creative even designed bilingual versions to communicate the Flu Shot message to Chicago’s Polish and Spanish communities.