World Business Chicago

Gameplan created “Cooler by the Lake”, an interactive
CD-ROM highlighting Chicago's benefits as a thriving business community and the outstanding quality of life it can provide. The CD-ROM includes information about living and working in Chicago. The content is divided under the categories: Welcome to Chicago, Live Chicago, Work Chicago and Explore Chicago.  “Cooler by the Lake” provides neighborhood guides, industry data for all key sectors and over 100 links to cultural, business, recreational and dining institutions throughout the City. The project has won numerous awards in the business-to-business marketing categories.