Team Secondary Logos

In the team redesign boom of the early 1990's, Gameplan recognized that primary team marks are typically are intricate and complicated. These busy marks do not translate well across all merchandise and unifiorm applications. Gameplan Creative has been an innovator in extending team identities with the creation of iconographic secondary marks. Today,
a large percentage of professional, collegiate and minor league teams feature secondary logos to drive merchandise sales, extend brand awareness and provide their partners with another option to market to their teams. Secondary logos have changed the face of team identities and are another reason why Gameplan Creative is a recognized leader in sports team branding.