Philadelphia Soul

When Jon Bon Jovi became team owner for a new Arena
Football League expansion team, he looked to Gameplan
Ceative to develop the team identity for the Philadelphia Soul.
The Soul quickly became one of the league's most successful
and recognizable franchises, including record merchandise sales. Gameplan chose a unique color palette of graphite grey, sky blue and black which gave the Soul a memorable and popular team brand. Additionally we created the Soul's field graphics, stationery system, program covers, media guides and inaugural season "Kick-Off" elements.