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Washington Redskins Brand Study

In collaboration with the Washington Redskins, we researched and proposed an extensive rebranding initiative for the NFL franchise. Based on input from the team, Redskins fans, and outfitters, we developed a proposed identity which included a new home and road uniform, an alternate third uniform, updated and new secondary marks, and a comprehensive brand adherence program. The goal was to stay true to the iconic brand while evolving the marks to a more modern merchandise-friendly look and creating a standardized style guide for a consistent Redskins brand applications.

Deliverables

Primary Logo
Secondary Logos
Uniforms
Field Design

Washington Redskins Identity - Primary and Secondary Logos

Washington Redskins Identity - Primary and Secondary Logos

Washington Redskins - Primary Logo - Previous mark vs. Proposed mark

Washington Redskins - Primary Logo - Previous mark vs. Proposed mark

Washington Redskins - Secondary Logo - Previous mark vs. Proposed mark

Washington Redskins - Secondary Logo - Previous mark vs. Proposed mark

Proposed Secondary Logo

Proposed Secondary Logo

Proposed Secondary Logo

Proposed Secondary Logo

Proposed Primary Logo

Proposed Primary Logo

Washington Redskins - Uniform Design

Washington Redskins - Uniform Design

Washington Redskins - Uniform Design

Washington Redskins - Uniform Design

Washington Redskins - Uniform Design

Washington Redskins - Uniform Design

Washington Redskins - Uniform Design

Washington Redskins - Uniform Design

Washington Redskins Identity 

Washington Redskins Identity