We designed the SeatExchange.com identity to stand out in the cluttered secondary ticket marketplace. The powerful “X” symbol and memorable color scheme of neon green and black provided a point of differentiation from more traditional ticketing services. We leveraged all of SeatExchange’s sponsorship assets across a wide range of media creating lasting impressions --- from billboards in Times Square to local radio ads to promotional in-game giveaways. Our tagline: “Tough Tickets. Made Easy.” resonated with customers driving online ticket sales in the US and the United Kingdom.