EFLI Delhi Defenders Team Identity
As key ingredient in to launching a memorable new team in sports is creating a name and color combination unique to each individual club. For the new EFLI Delhi team, our research showed the region had been a military stronghold in India for hundreds of years. Our choice of the name Defenders directly reflects the military tradition and provides astrong allegiance to engage new fans of the team. Our color selections of pure blue, gold, and black are a fresh color palette for pro team colors. The unusual winged helmet design provides a strong brand identity for one of the largest markets in the Elite Football League of India.