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Charlotte Bobcats Identity

We developed the brand identity for the NBA Charlotte Bobcats expansion team in 2004. As the second NBA expansion team in the Charlotte market in 14 years the challenge we faced was being able to create an identity unique, yet still relevant, to Charlotte basketball fans. We designed a strong Bobcats profile logo in combination with a unique orange primary color providing the new franchise with a striking team identity.

Deliverables

Naming
Primary Logo
Secondary Logo
Uniforms
Court Design
Mascot
Inaugural Season Logo

NBA Charlotte Bobcats Identity

NBA Charlotte Bobcats Identity

Charlotte Bobcats partial logo

Charlotte Bobcats partial logo

Charlotte Bobcats secondary logo and colors

Charlotte Bobcats secondary logo and colors

Charlotte Bobcats Uniform Design - Home, Road, Alternate

Charlotte Bobcats Uniform Design - Home, Road, Alternate

Charlotte Bobcats Uniform

Charlotte Bobcats Uniform

Charlotte Bobcats Identity - Court Design & Uniform Design

Charlotte Bobcats Identity - Court Design & Uniform Design

Charlotte Bobcats Uniform Design

Charlotte Bobcats Uniform Design

Charlotte Bobcats Identity - Collateral

Charlotte Bobcats Identity - Collateral

Charlotte Bobcats Identity - Business Card

Charlotte Bobcats Identity - Business Card