EFLI.com League Launch Web Design
We created the branded presence website for the Elite Football League of India (EFLI) to help educate fans, new players, potential corporate sponsors and the media about the newly formed sports property in South Asia. Our challenge was to generate excitement and awareness about EFLI. We needed to begin defining a brand for a sports league that did not have any teams, players, coaches, schedule or corporate partners as part of the start-up business model. Our solution was to focus on the popularity of the sport in America, basic rules, share non-confidential short and long-term business plan, and alert fans of key announcements dates for the league.