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Redskins Team Identity Rebranding

Gameplan Creative recommended an evolution of the Redskins profile logo and updated the official wordmarks to improve legibility. To drive new merchandise sales Gameplan extended the identity by adding three secondary logos: a sleek spearhead mark (originally depicted on the 1965 team helmets); a “W” with spear lock-up as a secondary mark; and the official “R” coach's mark.

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