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NFL Washington Redskins Rebranding

In collaboration with the Washington Redskins, Gameplan Creative researched and proposed an extensive rebranding initiative for the NFL franchise. Based on input from the team and Redskins fans and outfitters, we developed an enhanced identity which included a new home and road uniform, an alternate 3rd uniform, updated and new secondary marks and a comprehensive brand adherence program. The goal was to stay true to the iconic brand while evolving the marks to a more modern and merchandise-friendly look and to create a standardized style guide for a consistant Redskins brand experience.

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