Tradition

Gameplan Creative Named Marketing Agency Of Record For NHL New York Islanders Relocation To Brooklyn

March 7th, 2014 - Brooklyn, NY - Gameplan Creative is collaborating with Barclays Center, the Brooklyn Nets and New York Islanders executives in the marketing the relocation of the New York Islanders from Long Island to Brooklyn.  The goal is to connect the team to its future home, Barclays Center in the fall of 2015. The repositioning will focus on the great traditions and pride of the dynastic 1980’s teams which won four consecutive Stanley Cup titles. The focus will then shift to building a new Islanders fan base in Brooklyn. Gameplan Creative will take the lead from the successful Brooklyn Nets rebranding pro sports renaissance in the borough.

Read a Sports Business Journal article about this announcement >

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