Gameplan Creative was commissioned by the Chicago Blackhawks to produce :30 and :60 second spots for “Never Forget Your Roots” commercials. These spots captured two of the teams’ young superstars, Jonathan Toews and Patrick Kane, making a surprise visit to a suburban Chicago rink. They were in full Blackhawks gear and made an appearance to a 10-year old team practice, which was a complete surprise to the kids. We filmed the spot using a five-camera production crew to document the event from different perspectives; from the SUV pulling up to the rink, to an above ice camera scaffold, and two on skates shooters. This was done to help ensure that no key moment was missed. After the shoot, our editors compiled the best shots, b-roll and audio, and crafted them into short “video scrapbooks” of this special day. The video was for the Blackhawks, the kids team, and their friends and family. The two spots ran on local Comcast SportsNet and WGN-TV, it was streamed on Blackhawks.com TV, as well as on the center scoreboard at Chicago Blackhawks home games.