US Open Hot Market Program
The United States Tennis Association creates “hot market” merchandise to capitalize on last minute trends that often occur during the two-week event. Gameplan created a series of short run t-shirt logos and animations including green themes produced on recyclable materials, ghost designs for Billie Jean King and international court designs featuring the home countries of all the competing tennis players. Many of the designs were conceptualized, created, approved, printed, shipped and placed at retail within a compressed 24-hour time period.
Color Palette Systems