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US Open Hot Market Program

The United States Tennis Association creates “hot market” merchandise to capitalize on last minute trends that often occur during the two-week event. Gameplan created a series of short run t-shirt logos and animations including green themes produced on recyclable materials, ghost designs for Billie Jean King and international court designs featuring the home countries of all the competing tennis players. Many of the designs were conceptualized, created, approved, printed, shipped and placed at retail within a compressed 24-hour time period.

Deliverables

Apparel Design
Logo Design
Custom Type
Color Palette Systems
Spot Illustrations

US Open Apparel Design and Logo Design

US Open Apparel Design and Logo Design


US Open Apparel Design

US Open Apparel Design

US Open Apparel - T-Shirts

US Open Apparel - T-Shirts

US Open Apparel Design and Logo Design

US Open Apparel Design and Logo Design

US Open Apparel Design and Logo Design

US Open Apparel Design and Logo Design


US Open - Spot Illustrations and Logo Design

US Open - Spot Illustrations and Logo Design

US Open Apparel Design

US Open Apparel Design