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US Open Lifestyle Tee Collection

We worked with the United States Tennis Association to create a series of self sourced apparel graphics and logo icons to offset their regular retail collection which are produced by official USTA licensees every season. Our approach was to create a wide array of different current fashion forward looks based on brands such a Abercrombie, Hollister and American Eagle, with a tennis style twist. The program turned out to be a big hit and is now a staple of the USTA Merchandise Program.

Deliverables

Apparel Design
Logo Design
Custom Type
Color Palette Systems

US Open Lifestyle Tee Collection

US Open Lifestyle Tee Collection

US Open Lifestyle Tee Collection

US Open Lifestyle Tee Collection

US Open Lifestyle Tee Collection

US Open Lifestyle Tee Collection

US Open Lifestyle Tee Collection

US Open Lifestyle Tee Collection

US Open Lifestyle Tee Collection

US Open Lifestyle Tee Collection

US Open Lifestyle Tee Collection

US Open Lifestyle Tee Collection